A campaign on hurricane awareness wont get much play in December. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le This is a release that you post online. Switchboard: (301) 447-1000 Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Participants will benefit from participating in entry-level incident command system training prior to taking this course. wA{)K+Xk80538L``V[mvWS|?9U7 The Governor is continuing to monitor the situation. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. Break your ideas into one subject per sentence. Public information entails the processes and systems that enable effective communications with various target audiences. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. AZ Department of Health Services Directors Blog. Admissions Fax: (301) 447-1658, Independent Study Program B. an important part of the PIOs job. That you will get them information and be back to brief themand then do so. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Walter Monsour: So, the message was managed extremely well. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Select it carefully and choose your background wisely. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. This training focuses on both parts of the equation. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Campaign topics can range from recruiting volunteers to fire safety. Even a few minutes of practice can make a big difference. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. B. is not bound by public record laws. NIMS Description of the PIOs Responsibilities. Brian Hyer: We had all kinds of questions. Keep the subject and verb close together. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Use jargon to communicate with your target audience B. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Please review the IS FAQ's for more information. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. You cant manage who shows up but you can and should manage contact with the site. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. Consider your resources and your role in ICS. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Leaves the decision as to who will be in the pool to the media. Increased information needs can be handled. Time is a crucial element in any public awareness campaign. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Your media list should be current, complete, and tailored to your organization. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. In this lesson youll learn more about creating public awareness campaigns. Describe the role and function of the Public Information Officer (PIO). Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. . D. The ninety-five (95%) segment of the 95/5 concept, 5. Generally, there is no review before modifications are accepted. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) B. report to the Finance/Admin Section Chief when arriving at an incident. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Spelling- and grammar-checking tools (printed and computer software). The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. What problems are you having in your community? Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. The PIOs primary responsibility to organizational leadership as an advisor is to: A. Develop and pre-test materials C. Develop an action planD. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Were people prepared for previous incidents? B. . Prepare a Go Kit filled with your tools, contact information, and other vital documents. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. 16825 S. Seton Ave., Emmitsburg, MD 21727 hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 Are there warnings or other critical messages to be communicated to the public? Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. Take a zombie apocalypse for example. A defining characteristic of wiki technology is the ease with which pages can be created and updated. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Treat all media fairlydo not play favorites with reporters. Next you need to identifyhowyou will communicate. Manages resources including supplies, personnel, and equipment. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Describe traditional media available for communication. Better yet is the number of people who call and request preparedness kits! Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< The best approach is to meet with school officials early to determine when your program best fits their schedule. Practice talking in 5-second to 8-second sound bites. It also helps identify the target audience for a particular public awareness campaign. This course can provide a basic understanding of the PIO function for those new to the position. Identify the purpose of what you are writing and start with the main message. Describe evolving media tools, including social media, for communication. An important part of the PIOs relationship with the media is knowing what they want. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 C. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) . For example, you can post videos, use social networking sites, and/or create a blog. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. . The 8-Step Communication Model includes:A. Assess the current situation B. Responsibilities of the Components of the ICS Organization. if you do not have a sid, Test questions are scrambled to protect test integrity. A. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. This course should take approximately 7 hours and 25 minutes to complete. For highly visible or controversial matters, it might be best to have a leader in the organization speak. Construct and deliver an appropriate crisis and emergency risk message. 0 0 The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Identify contacts and sources that are relevant to your organization. It can be taken alone or before Basic Public Information Officer Training (G290). When will you implement your campaign? It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. Access to you and the newsmakers or persons in charge. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. B. describes a writing technique applied to social media content. Having clear goals is the foundation for your campaign. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. This feature can facilitate abuse of the system. Describe how to have a successful relationship with the news media. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. D. has become ever more complex as the challenge of delivering messages has evolved. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Determining hazard impact is a crucial component in emergency planning. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. Provide information and updates in a timely manner. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. Blogs to cover events as they are happening. Many wikis are open to alteration by the general public without requiring them to register user accounts. Access to the scene for information and images. 1928 0 obj <> endobj Develop relationships with other organizations PIOs B. Click on a program for additional information. Show emotion as appropriate, but dont use big gestures. (Unit 2), Describe the types of written products used in public information activities. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. 1. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Score .9906. Do you follow through? To read this blog, go to:http://emergency.cdc.gov/. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. Include information on evolving media contacts, instructions, and resources. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. 4. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. Holding the session indoors, if possible. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. The National Incident Management System (NIMS) is:A. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. All of the above, 23. A Federal structure designed for large-scale, multijurisdictional incidents B. Describe the target audiences for the PIO. %%EOF Mayor Holden: Sometimes you have to get your story out very quickly. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. The process for ensuring that a public information message was accurately conveyed is typically called: A. B. cause the intended audience to act on requests in the message. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. Avoid acronyms. They knew that they werent being led down another road, that they were hearing things unfiltered. Did the message reach the targeted audience? Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. Print medianewspapers and magazinesare the first type of mass media developed. Expert Help. Emergency Manager jobs 33,535 open jobs C. is a failed theory and should not be used by modern public information officers. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. Serves as an advisor to the Incident Commander. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. Speak to several members of the media at one time, especially during an incident. C. will transfer to a planning position if no media covers an incident. Contact commercial vendors to identify contacts and the process for news releases. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu (For example: The suspicious package was the size of a laptop computer. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Now that you have some tips for better writing, lets look at how to write a news release. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Supporting information can be described as: A. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. This course can provide a basic understanding of the PIO function for those new to the position. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. What are priorities within your organization? Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Selects the right tools for the messages. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. What do you want people to know or do after hearing your message? It is important to build relationships with your media contacts. The media will want to get as close as possible to get pictures/audio/interviews. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. The Incident Command System is a fundamental element of emergency management. Communicating factual information with the public is the most important job function of a PIO. The latest information on activities, events, and resources. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. 140-character stand-alone micro-blog statements. What will you change in future campaigns? For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. As with ICS, the JIS is as simple or complex as the needs of the situation. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Tools to enhance the flow of public information are housed. The press saw it. Using acronyms in news releases may:A. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had.
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