Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. That's a common argument in PB comments and everyone blows up saying you can't actually get a good mx bike for that price so why did I see one like you mentioned for 6k at my dealership? 3 - OP linked to the Walmart site, which had little information. My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. The R.1 is a true road racing bike, the G.1 is for gravel and the M.1 hardtail is for cross-country riding. Calling all PB keyboard warriors: to the watch forums! When used in conjunction with good cultural management practices and as part of a complete disease control program, viAtHOntM will control/suppress specified diseases associated with almond, barley, corn, grasses grown for seed, onions, peanuts, pecans, pistachio, soybeans, walnut, watermelons, and wheat. If These guys could take a similar (or slightly better) spec and cut $200 off of it, and I'd bet it'd be a huge seller. Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. Blog postings are outsourced to cycling journalist Aaron Gulley. It's well documented in various media outlets. Someone shopping for a high end bike is never going to go to Walmart for it. Cue the cheap-crap jokes. Picked up a fishing pole and Razor scooter for my kid there recently. We have incredible traffic on our site. (if they care about value, they'll go YT or Canyon, etc.). Its not the frames: they arent open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. Viathon is a start-up carbon bike brand with a difference. He doesnt have a marketing team: he outsources that to Idaho-based Cranktank, the PR and marketing outfit led by Adrian Montgomery, ex of Scott, and Scott Montgomery, ex of both Cannondale and Scott and who is also the current president of Reynolds Cycling. Industry watchers may remember the last time Walmart tried to get into the carbon bike game, which as I recall was about ten years ago. 29 plumtrees road newtown, ct; popular subdivision names; how to cite the implicit association test A Redshift Sports ShockStop Stem tamed the harsh vibrations coming from the Viathons beefy carbon fork. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. Discussion of everything bicycle related. If we stopped inventing new shit the whole circus might just collapse in on itself overnight. Not that Viathon is going mass-market anytime soon. If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. Were partnering with the bike industry to deliver so we dont mess it up, said Spinhirne-Martin. Meanwhile, the Waltons have put Millions? It's why car companies like BMW don't come out with a new 3-series every year, but more like every 7. If it's the latter, I hear the bikes will be spec'd with negative-51mm offset forks Another thing to note is high-end mountain bikes is still a tiny market when compared to motorcycles/cars/etc. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. It has more clearance and a modern, slack trail geometry that keeps things loose no matter how tough the terrain gets. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. 3G for Ultegra, double the 105 model. @roma258: It's a catch 22. Damn. Required fields are marked *. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. At least they dont come with pegs. Viathon Bikes - Walmart.com. Press J to jump to the feed. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. Thanks to a dropped chainstay design, the G1 clearance for 700c x 40mm or 650b x 2.1" tires and a maximum chainring size of 50t, according to the viathonbicycles.com website, while walmart.com boasts 700c clearance up . The Viathon website has more specs: https://www.viathonbicycles.com/products/road-bike-r1-105. The motorcycle comparison is nothing to do with whether its top spec blaa blaa blaa. I mean, they still have to make the same deals with sram, rockshox, shimano etc. Never blame a person, blame a tool, people are never to blame only the tools they choose to use. Whole Foods sells the Yeti decals to place over 'Viathon'. He wants to grow the brand slowly but steadily. Walmart are best known for their $300-$500 bikes that. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. Viathon's staff is made up of bike industry veterans, and the company has partnered with Kevin Quan Studios for its design and engineering. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Schedule a free call. That said, the lineup doesn't make sense. Compare prices, components, suspension, reviews, images and more on current and past MTB's. You can even share reviews, comments and questions on mountain bikes. 1 - Walmart didn't buy Viathon. The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. Now on to the final word on this carbon fiber crushed rock roller. I'm seeing an unbranded power meter, but no mention of it. They seem to offer a solid value for a full carbon bike. Not sure where you were getting the 2400 price tag before price drop because I seen reviews months ago and 1900 was the price then not 2400. Or on the other hand, that lower price may be just the ticket to smooth out the ride. Marketing has been slow-burn so far, rolling out a website and social media, getting journalists on the bikes at Sea Otter, and paying for GCNs Simon Richardson to ride the G1 from Outerbike in an advertorial video posted on 12th July and which has already had 34,000 views. Viathon Bicycles announced today it will sponsor the Caffeine and Watts Club. And its not as though it was even that expensive to create, at least not in Walmart terms. Many people are the same, I guess the rebranding isn't for nothing. I'll bet. this will fail big time not just a little. we must also look at what it costs to produce in numbers. Ive already gotten questions for people internationally. Thats a challenge. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. A few things are apparent with Viathon. For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. I have noted that we are not the only ones saying this, for what it is worth. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. Someone in the Walmart family must be a mtb enthusiast as they also fund the Bentonville Arkansas trails which I believe is where their HQ is located. Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. Spinhirne-Martin tells me to look around the Laguna Seca Raceway, which is teeming with fans, baggy shorts-wearing bros, and Lycra-clad racers with rippling muscles. By James Smurthwaite Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. And failing. Second, the designers chose to mount a dropper seatpost as standard equipment on the M.1. The frame costs just the same as a TCR frame, without the TCR reputation. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. The brand is starting with three models . Hyper Bicycle 26" Men's Havoc Mountain Bike, Black 417 Pickup +2 options $248.00 Kent 26 In. price sold by type electric assist +. Hey Waltins: quit coming to aspen and stay in facking arkansas. In road bikes, the R.1 comes as a frameset ($2,000), as well as in three complete bike options, all with Shimano groupsets - 105 ($2,300), Ultegra ($3,575) and Dura-Ace ($5,850), each equipped with disc brakes. reviewed it. Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. Ive heard quotes saying a pros super cross bike runs around 100-200k. So take the roads less traveled, or the ones that don't even show up on the . Buyers have 60 days from purchase to return the bike, and it can be new or used. Who the fuck cares where it came from, so long as it is a good bike. They are currently in a process of rebranding it because they realized it's forever associated in people's minds with entry level or even below entry-level (BSO) bikes. Maybe in this specialist market they've done a better job. Doesn't seem like anyone is really sold on Viathon though. And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. It doesnt have to adapt to the future, it is the future. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. Shop all Genesis Bikes with sizes ranging from 18" to 700c, in kids and adults sizes. Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Press J to jump to the feed. Right? Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Um that copper color scheme on the pre-order bikes is also quite loveleh. Walmart already has impeccable high-end bicycle connections. Bikes. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. viAtHOntM is a systemic product. You think bikes v motos are bad, hell you can get a casio watch for 1000x less than a rolex. They are direct to consumer from the website, just like Canyon. All Viathon bikes come with a 2-year warranty. Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. 1. At these prices you can buy if for the components and off the frame. The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. has lg fixed their compressor issues 2020. Wal-Mart shoppers are not going to spend 3-5 k for a bike! I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. Kev has 43,000 subscribers. Im sure you can find wheels that wouldnt clear, depending upon hub design, and wheels that would be just fine. For the last update and a link to the introductions, Click Here. The gravel scene is important for that. Love lower price bikes and bringing the MTB sport to more people.. Maybe. Same price as the Grail 7 AL right now, both have quite race-y aspects to them. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Someone asked above how can they sell for this much cheaper? I have my doubts. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. It is aimed squarely at millennials and digital natives. Except none of that happened. I like his channel and all but want to see people ride bikes like I would or better. And other direct-to-consumer brands like Canyon have a big head start on Viathon in terms of reputation. No normal business can compete with their strategy. Not just kooks either. Giant Stance, pretty close to fitting this bill at 2k! We were not paid, nor bribed for this review. It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. the stigma of owning a bike bought at Walmart. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. Lots of things coming from different directions can sometimes become out of whack enough to cause a problem. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. 0. khao lak, thailand tsunami 2004. Does REI make their own bikes? Its to do with the fact that you can get 200kg of world rounding desert crossing Yamaha Tenere T7 2019 for less than a lot of mtbs now. Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. It doesnt need to get younger customers. Mountain bike companies (and all sporting goods, for that matter) shoot themselves in the foot by changing their product every other year. We wanted to create a non-intimidating platform, said Spinhirne-Martin. the forks face the right way. The Waltons own Moosejaw. Hed been with the online retailer for 10 years. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. Bike industry seems super healthy (at least outside looking in), coming from the moto world. 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